{"title":"NEW \u0026 FEATURED","description":"\u003cp\u003eDiscover what's new at ELEVEN Australia. Explore our latest launches and editor-picked favourites — professional haircare crafted to give you salon-quality results at home.\u003c\/p\u003e","products":[{"product_id":"miracle-hair-mask","title":"MIRACLE HAIR MASK","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA blend of Aloe Vera and White Mulberry Leaf to restore and treat lost moisture, this antioxidant rich formula will leave hair feeling strong and hydrated. \u003c\/span\u003e\u003c\/p\u003e","brand":"ELEVEN Australia","offers":[{"title":"6.8 FL OZ","offer_id":43041769324725,"sku":"ELE118","price":30.0,"currency_code":"USD","in_stock":true},{"title":"1.2 FL OZ","offer_id":43041769357493,"sku":"ELE167","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/Miracle_Hair_Mask_200ml.jpg?v=1772821002"},{"product_id":"dry-shampoo-volume-paste","title":"DRY SHAMPOO VOLUME PASTE 3 OZ","description":"\u003cdiv class=\"ewa-rteLine\"\u003eDRY SHAMPOO VOLUME PASTE is an essential for anyone in need of volume or texture. Similar to dry shampoo, the paste removes excess oil while providing hair with “second day texture”, body and a natural shine. From shorter cuts to lobs, this is a must-have styling product.\u003c\/div\u003e","brand":"ELEVEN Australia","offers":[{"title":"Default Title","offer_id":41979182252213,"sku":"ELE202","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/Dry_Shampoo_1148x2133_31d19619-acdb-4c33-81e5-b8f99fde18d4.jpg?v=1763506029"},{"product_id":"i-want-body-texture-spray","title":"I WANT BODY TEXTURE SPRAY","description":"\u003cdiv class=\"ewa-rteLine\"\u003eI Want Body Texture Spray combines powder and liquid to provide texture like nothing else. This unique mix can be used from roots to ends depending on the effect desired. \u003c\/div\u003e","brand":"ELEVEN Australia","offers":[{"title":"6.8 FL OZ","offer_id":43041835942069,"sku":"ELE178","price":27.0,"currency_code":"USD","in_stock":true},{"title":"1.7 FL OZ","offer_id":43041835974837,"sku":"ELE086","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/I-Want-Body-Texture-Spray.jpg?v=1722307791"},{"product_id":"extra-hold-styling-clay","title":"EXTRA HOLD STYLING CLAY 3 OZ","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEXTRA HOLD STYLING CLAY is the product of choice for 24-hour hold. The Beeswax and Carnauba wax locks hair in place while Bentonite creates a defined, matte look. Best suited for short hair.\u003c\/span\u003e","brand":"ELEVEN Australia","offers":[{"title":"Default Title","offer_id":41979186053301,"sku":"ELE164","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/Extra_Hold_Styling_Clay_1148x2133_4830826c-90df-4184-b36a-1b161f24040b.jpg?v=1763505913"},{"product_id":"keep-my-curl-defining-cream","title":"KEEP MY CURL DEFINING CREAM","description":"\u003cdiv class=\"ewa-rteLine\"\u003eEnhance your hair’s natural style with KEEP MY CURL DEFINING CREAM. This anti-frizz cream defines curls while keeping its natural wave. It controls frizz with conditioning ingredients. Embrace the curl!\u003c\/div\u003e","brand":"ELEVEN Australia","offers":[{"title":"5.1 FL OZ","offer_id":43041571406005,"sku":"ELE004","price":27.0,"currency_code":"USD","in_stock":true},{"title":"1.7 FL OZ","offer_id":43041571438773,"sku":"ELE084","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/KEEP_MY_CURL_DEFINING_CREAM_1.png?v=1740451092"},{"product_id":"i-want-body-volume-foam","title":"I WANT BODY VOLUME FOAM 6.8 FL OZ","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003eI WANT BODY VOLUME FOAM is the perfect pre-styler for fine hair. The foam thickens the hair follicle while not weighing it down. The end result - fuller hair without the crunch.\u003c\/div\u003e","brand":"ELEVEN Australia","offers":[{"title":"Default Title","offer_id":41979188641973,"sku":"ELE002","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/I-WANT-BODY-VOLUME-FOAM.jpg?v=1722305018"},{"product_id":"hydrate-my-hair-moisture-conditioner","title":"HYDRATE MY HAIR MOISTURE CONDITIONER","description":"\u003cdiv class=\"ewa-rteLine\"\u003eHYDRATE MY HAIR MOISTURE CONDITIONER is a\u003cspan\u003e ultra-nourishing conditioner with cucumber extract, hydrolyzed quinoa, \u0026amp; avocado oil protects hair against further dry damage. Suitable for dry scalps \u0026amp; all hair types: curly, coarse, thick, fine, straight, or wavy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"ELEVEN Australia","offers":[{"title":"10.1 FL OZ","offer_id":43041539162293,"sku":"ELE012","price":27.0,"currency_code":"USD","in_stock":true},{"title":"32.5 FL OZ","offer_id":43041539195061,"sku":"ELE025","price":51.2,"currency_code":"USD","in_stock":true},{"title":"1.7 FL OZ","offer_id":43041539227829,"sku":"ELE046","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/Hydrate_Conditioner.jpg?v=1720493123"},{"product_id":"miracle-hair-treatment","title":"MIRACLE HAIR TREATMENT 4.2 FL OZ","description":"\u003cdiv class=\"ewa-rteLine\"\u003eOur number #1 best-selling product GLOBALLY!\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eMIRACLE HAIR TREATMENT is a leave in treatment that delivers 11 benefits your hair will LOVE.\u003c\/div\u003e","brand":"ELEVEN Australia","offers":[{"title":"Default Title","offer_id":41979191623861,"sku":"ELE001","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/miracle-hair-treatment-lotion.jpg?v=1756336117"},{"product_id":"hydrate-my-hair-moisture-shampoo","title":"HYDRATE MY HAIR MOISTURE SHAMPOO","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHydrate My Hair Moisture Shampoo is the ultimate hydrating shampoo with soy protein, quinoa, and cucumber to repair, protect, and moisturize. Vitamins A \u0026amp; C soothe the scalp, while quinoa \u0026amp; soy strengthen and add volume\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ELEVEN Australia","offers":[{"title":"10.1 FL OZ","offer_id":43041515339957,"sku":"ELE132","price":27.0,"currency_code":"USD","in_stock":true},{"title":"32.5 FL OZ","offer_id":43041515372725,"sku":"ELE133","price":51.2,"currency_code":"USD","in_stock":true},{"title":"1.7 FL OZ","offer_id":43041515405493,"sku":"ELE134","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/Hydrate_Shampoo.jpg?v=1720493183"},{"product_id":"smooth-me-now-flyaway-hair-balm","title":"SMOOTH ME NOW FLYAWAY HAIR BALM","description":"\u003cp\u003eA quick and easy way to retouch and keep those pesky flyaways and frizz under control.  With a natural sheen, it's a residue-free balm that will leave a clean and clear result even on dark hair.\u003c\/p\u003e","brand":"ELEVEN Australia","offers":[{"title":"Default Title","offer_id":45240424071349,"sku":"ELE218","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/SMOOTHMENOWFLYAWAYHAIRBALM.jpg?v=1743642532"},{"product_id":"heat-styling-protection-spray","title":"HEAT STYLING PROTECTION SPRAY","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW190052343 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW190052343 BCX0\"\u003e\u003cspan class=\"TextRun MacChromeBold SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW6553307 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003eHEAT STYLING\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003ePROTECTION SPRAY\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"TextRun SCXW6553307 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003e is a must-have spray designed for everyday styling!\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003eFormulated with thermal protection that works on both wet and dry hair, this must-have spray is perfect whether \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003eit’s\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003e wash day or not. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003eThis product r\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW6553307 BCX0\"\u003eeduces blow-dry time and conditions hair while helping tame frizz and enhance shine.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW6553307 BCX0\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eThree ways to use it:\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ListContainerWrapper SCXW190052343 BCX0\"\u003e\n\u003cul role=\"list\" class=\"BulletListStyle1 SCXW190052343 BCX0\"\u003e\n\u003cli class=\"OutlineElement Ltr SCXW190052343 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"1\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"1\" data-font=\"Symbol\" data-leveltext=\"\" aria-setsize=\"-1\"\u003e\n\u003cp class=\"Paragraph SCXW190052343 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003eBlow-Dry Faster:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"TextRun SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e Spray on damp hair to reduce blow-dry time, smooth \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003efrizz\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e and add shine.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ListContainerWrapper SCXW190052343 BCX0\"\u003e\n\u003cul role=\"list\" class=\"BulletListStyle1 SCXW190052343 BCX0\"\u003e\n\u003cli class=\"OutlineElement Ltr SCXW190052343 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"2\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"1\" data-font=\"Symbol\" data-leveltext=\"\" aria-setsize=\"-1\"\u003e\n\u003cp class=\"Paragraph SCXW190052343 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003eCurl with Confidence:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"TextRun SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e Spray onto dry sections before curling for longer-lasting protected waves.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ListContainerWrapper SCXW190052343 BCX0\"\u003e\n\u003cul role=\"list\" class=\"BulletListStyle1 SCXW190052343 BCX0\"\u003e\n\u003cli class=\"OutlineElement Ltr SCXW190052343 BCX0\" role=\"listitem\" data-aria-level=\"1\" data-aria-posinset=\"3\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"1\" data-font=\"Symbol\" data-leveltext=\"\" aria-setsize=\"-1\"\u003e\n\u003cp class=\"Paragraph SCXW190052343 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003eStraighten Smarter:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"TextRun SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e Apply evenly on dry hair before \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003eflat-ironing\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e for sleek, shiny results\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003ewithout the damage.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW190052343 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW190052343 BCX0\"\u003e\u003cspan class=\"TextRun SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW190052343 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW190052343 BCX0\"\u003e\u003cspan class=\"TextRun SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003eTh\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003eis\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e formula is gluten free, lightweight, and infused with a fresh fragrance featuring\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003etop notes of orange, grapefruit zest and blackcurrant, mid notes of violet, jasmine and peach,\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003eand base notes of vanilla, white wood, and pulp of mango. Heat styling just began\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003eto smell as good as it looks.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW190052343 BCX0\"\u003e \u003cspan class=\"TextRun SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan data-ccp-charstyle=\"A23\" class=\"NormalTextRun SCXW190052343 BCX0\"\u003eProven to protect hair up to 230˚C \/ 446˚F*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW190052343 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW190052343 BCX0\"\u003e\u003cspan class=\"TextRun SCXW190052343 BCX0\" lang=\"EN-AU\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW190052343 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW190052343 BCX0\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"TextRun MacChromeBold SCXW190052343 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-ccp-charstyle-defn='{\"ObjectId\":\"5105e605-37f1-5ff6-b4a0-63ce0d61090d|1\",\"ClassId\":1073872969,\"Properties\":[469775450,\"A23\",201340122,\"1\",134233614,\"true\",469778129,\"A23\",335572020,\"99\",469777842,\"Poppins\",335551500,\"7236715\",268442635,\"21\",201342446,\"1\",201342447,\"5\",201342448,\"3\",201342449,\"1\",469777841,\"Calibri\",469777843,\"等线\",469777844,\"Calibri\",201341986,\"1\",469769226,\"Calibri,Arial,等线\"]}' data-ccp-charstyle=\"A23\" class=\"NormalTextRun SCXW190052343 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW190052343 BCX0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"ELEVEN Australia","offers":[{"title":"Default Title","offer_id":52193577205941,"sku":"ELE219","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/Heat-Styling-Protection-Spray-200ml.png?v=1769484875"},{"product_id":"miracle-hair-treatment-oil-elixir","title":"Miracle Hair Treatment Oil Elixir","description":"\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eA lightweight elixir with Peptides, Marula Oil and Argan Oil, to help reduce frizz, prevent split ends, and add softness \u0026amp; shine. Use on wet or dry hair daily before or after styling, or as an overnight treatment. \u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ELEVEN Australia","offers":[{"title":"Default Title","offer_id":52230529056949,"sku":"ELE226","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2174\/9429\/files\/Screenshot2026-03-02at11.33.47am.png?v=1772447647"}],"url":"https:\/\/elevenaustralia.com\/collections\/new-featured.oembed","provider":"ELEVEN Australia","version":"1.0","type":"link"}